SPLINTER GROUP BOOKS
SPLINTER GROUP CATALOG
Catalog of Splinter Group Brand
Production shots, drawings, fabric studies, campaign collateral, installation photography, studio shots
Digital print, hard cover, 288 pages
2019
Published by Channel 171
Splinter Group. The fashion brand. The Long And Short Of It, the title of the catalog representing the brand. But what is this really? How do you categorize this catalog. A history of the brand? An inventory, a shoppers’ guide in the ruse of an off-beat, hipster, pop shop. Perhaps take it at face value and forget the problem of its shortcomings and lack of definition. Let all of the work present in this catalog define what the brand is and forget about what seems to be missing or what typically a fashion brand presents to its public, namely more merchandise less noisy hype.
But to be fair we are dealing here with a gallery artist who has produced Off-Broadway theater in support of historical fictions presented simultaneously elsewhere at different locations. Scientific devices of an extremely complicated nature have surfaced in galleries and museums claiming their own type of logistics. A device when activated by a viewer will produce a pronounced vision, which also never quite happened. These practices may or may not help define what we have here.
The contemporary role playing by artists may be involved with the brand as a project. If Splinter Group can be seen as an extended art project within the outer parameters of contemporary practices in the art world then it can be critiqued on its ability to reach that particular audience. That role or task could provide a semblance of formal clarity. At least within the context of its extensive amount of visual and graphic art work. But does it succeed at that minimally requisite job, does it reach an audience? TO BE DETERMINED.
Certainly the façade of a sociopolitical indulgence within the brand catalog will appeal to the rank and file ideologues who roam social media and hide in the dark web. Perhaps the “catalog” The Long And Short Of It will in fact reach an audience confused by their own role in contemporary culture and this fashion brand will resonate with that particular confusion.
SPLINTER GROUP
BOOK OF ADS
Merchandise advertising and collateral
Digital print, magazine, soft cover
148 pages, 2016
Published by Channel 171
SPLINTER GROUP
JET SET LOUNGE WEAR
Clothing designs and fabric studies
Digital print, magazine, soft cover
56 pages, 2015
Published by Channel 171
SPLINTER GROUP
Neo Liberal Group
Clothing designs and pattern studies
Digital print, magazine, soft cover
140 pages, 2016
Published by Channel 171
SPLINTER GROUP
Ts, VER Collection
Clothing designs and installation shots of the collection
Digital print, magazine, soft cover
112 pages, 2018
Published by Channel 171
SPLINTER GROUP
THE NEO LIBERAL, THE THEORETICAL
Clothing designs, merchandise sketches, drawings,
fabric studies, studio shots
Laser print pages, card stock cover with sticky peel
240 pages, hand bound, Bangkok
edition of 5
2015
Published by Channel 171
SPLINTER GROUP
TUFF CUT
Merchandise graphics
Laser print pages, card stock stock cover with
printed peel and stick
120 pages, hand bound, Bangkok
edition of 5
2015
Published by Channel 171
SPLINTER GROUP
BODY LANGUAGE
Merchandise graphics, design exploration, fabric print compositions, slogan prose composition
Laser print pages, metallic card stock cover with
printed peel and stick
220 pages, edition of 10
2015
Published by Channel 171
SPLINTER GROUP LAUNCH BOOK
SLOGAN T SHIRTS
Spring / Summer 2021
Hand sewn with waxed cord, printed leather,
digital printed fabric, laser prints
each unique
edition of 10
