SPLINTER GROUP, the brand, can be seen as an extended effort within the broader context of gallery art and the type of esoteric projects that operate in the outer spheres of cultural production. The short-lived, para-fiction projects in New York and the performance-as-concept movement in the recent history of art practices help define the overall experiment of the brand. The catalog documents the majority of the creative output from the design studio during the years 2010 - 2018. A short span of time for a fashion brand.

The catalog foregrounds the primary focus of the brand: the merchandising graphics and the visual clutter that accumulated around and throughout the streetwear and accessories merchandise. Inventory photography, merchandise samples, production design sketches and drawings are well represented in the book. Prints Ads and pop-up announcements make up the majority of the visual design. Poetry, prose panels and short narratives composed with geopolitical photography from the Middle East and Southeast Asia are a primary component of the graphic visuals.