SPLINTER GROUP CATALOG

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Catalog of Splinter Group Brand

Production shots, drawings, fabric studies, campaign collateral, installation photography, studio shots

Digital print, hard cover, 288 pages

2019

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Published by Channel 171

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Splinter Group. The fashion brand. The Long And Short Of It, the title of the catalog representing the brand. But what is this really? How do you categorize this catalog. A history of the brand? An inventory, a shoppers’ guide in the ruse of an off-beat, hipster, pop shop. Perhaps take it at face value and forget the problem of its shortcomings and lack of definition. Let all of the work present in this catalog define what the brand is and forget about what seems to be missing or what typically a fashion brand presents to its public, namely more merchandise less noisy hype.

But to be fair we are dealing here with a gallery artist who has produced Off-Broadway theater in support of historical fictions presented simultaneously elsewhere at different locations. Scientific devices of an extremely complicated nature have surfaced in galleries and museums claiming their own type of logistics. A device when activated by a viewer will produce a pronounced vision, which also never quite happened. These practices may or may not help define what we have here.

The contemporary role playing by artists may be involved with the brand as a project. If Splinter Group can be seen as an extended art project within the outer parameters of contemporary practices in the art world then it can be critiqued on its ability to reach that particular audience. That role or task could provide a semblance of formal clarity. At least within the context of its extensive amount of visual and graphic art work. But does it succeed at that minimally requisite job, does it reach an audience? TO BE DETERMINED.

Certainly the façade of a sociopolitical indulgence within the brand catalog will appeal to the rank and file ideologues who roam social media and hide in the dark web. Perhaps the “catalog” The Long And Short Of It will in fact reach an audience confused by their own role in contemporary culture and this fashion brand will resonate with that particular confusion.

SPLINTER GROUP

BOOK OF ADS

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Merchandise advertising and collateral

Digital print, magazine, soft cover

148 pages, 2016

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Published by Channel 171

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SPLINTER GROUP

JET SET LOUNGE WEAR​

Clothing designs and fabric studies

Digital print, magazine, soft cover

56 pages, 2015

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Published by Channel 171

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SPLINTER GROUP

Neo Liberal Group

Clothing designs and pattern studies

Digital print, magazine, soft cover

140 pages, 2016

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Published by Channel 171

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SPLINTER GROUP

Ts, VER Collection

Clothing designs and installation shots of the collection

Digital print, magazine, soft cover

112 pages, 2018

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Published by Channel 171

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SPLINTER GROUP

THE NEO LIBERAL, THE THEORETICAL

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Clothing designs, merchandise sketches, drawings,

fabric studies, studio shots

Laser print pages, card stock cover with sticky peel

240 pages, hand bound, Bangkok 

edition of 5  

2015

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Published by Channel 171

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SPLINTER GROUP

TUFF CUT

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Merchandise graphics

Laser print pages, card stock stock cover with

printed peel and stick

120 pages, hand bound, Bangkok 

edition of 5  

2015

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Published by Channel 171

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SPLINTER GROUP

BODY LANGUAGE

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Merchandise graphics, design exploration, fabric print compositions, slogan prose composition 

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Laser print pages, metallic card stock cover with

printed peel and stick

220 pages, edition of 10  

2015

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Published by Channel 171

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SPLINTER GROUP LAUNCH BOOK

SLOGAN T SHIRTS 

Spring  /  Summer 2021

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Hand sewn with waxed cord, printed leather,

digital printed fabric, laser prints

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each unique

edition of 10